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Frieze Art Fair 2011 is another success.
“contemporary art in busy location”
David Franchi – Monday 18th October 2011
Frieze Art Fair 2011 is another success. Such a numerous public that it is almost impossible to walk, especially where there is a performance, a particular viewing or a guided tour. The crowd is overwhelming in Regent’s Park. Frieze Art Fair 2011 is organised in a special commissioned temporary structure located that take advantage from having a natural light source, keeping away from the atmosphere of a trade show.
It is a success? Of course Frieze Art Fair is an unmissable occasion inLondon. It is one of the events giving the beat to the City. Contemporary art and design are on show in this excellent exhibition that brings together over 173 galleries, around 1,000 artists for 33 countries from all over the world. The event is organised with the idea of showcasing new artists and, hopefully, selling their work.
Each year, for the last four years, Frieze Art Fair have had over 60,000 visitors. These visitors included those with an interest in art, such as curators, artists, collectors, gallerists and critics, as well as the general public. Some visit as first-time collectors of art whilst others view the fair more as an exhibition, enjoying the experience as a cultural day out.
Frieze Art Fair has a different approach to art as it focuses only on contemporary art and living artists. The fair presents a curated programme of talks, artists’ commissions and film projects, many of which are interactive or performative and encourage visitors to engage with art and artists directly.
Fashion is another aspect of the Frieze Art Fair. The blending of art and fashion is not new and present are many fashion designer along together with artists and some brands sponsor.
Opened in the superb English Gardens of Regent’s Park is the Sculpture Park. Frieze Art Fair 2011 has installed this parallel exhibition of sculpture which offers a rare occasion to see a noteworthy group of international works addressed to a vast public. This year’s Sculpture Park presents work by some of the most acclaimed international sculptors. These include new works by Thomas Houseago and Claudia Fontes, as well as pieces by Tom Friedman and Kiki Smith.
Frieze Art Fair is at its ninth edition. It presents the world’s leading contemporary art galleries.
The dynamism of galleries from emerging territories such as Asia and South Americas balanced by a strong European and American contingent. The Frame section of the fair, supported by COS, is dedicated to galleries under six-years old, showing solo.
Frieze Projects is a unique annually programme of artists’ commissions. This year the Projects are curated by Sarah McCrory and are supported by the Emdash Foundation. This year’s programme incorporates a number of unique viewpoints throughout the fair that will demand a shift in viewers’ perception. The winner of the Emdash Award 2011 is the video and performance artist Anahita Razmi, who is based in Stuttgart.
Frieze Film is another programme of artist films screened to coincide with Frieze Art Fair. This year it is curated by Sarah McCrory and includes five commissioned films that will be shown in the auditorium at the fair and will be previewed in a new post-watershed Channel 4 arts slot during the week of Frieze Art Fair from Monday 10 October to Friday 14 October. The artists commissioned to make new work for Frieze Film are: Ed Atkins, Lutz Bacher, Anthea Hamilton, Judith Hopf and Katarina Zdjelar.
Another interesting activity is Frieze Talks. For the 2011 the line up is the following: John Bock, Daniel Buren, Adam Curtis, Alison Knowles and Taryn Simon. They are all well respected international artists film makers, curators and cultural commentators taking part in Frieze Talks 2011. Frieze Talks is a daily programme of keynote lectures, panel debates and discussions that take place in the auditorium at Frieze Art Fair. It is presented by Frieze Foundation and programmed by the editors of frieze magazine, Jennifer Higgie, Jörg Heiser and Dan Fox.
The Frieze Art Fair Stand Prize, sponsored by Champagne Pommery, has been awarded to Gavin Brown stand which articulated a long-term commitment to and understanding of the artists represented. The third year of the Frieze Art Fair Stand Prize, was judged by: Tom Eccles (Director, The Centre for Curatorial Studies at Bard College, New York); Karola Kraus (Director, MUMOK, Vienna); Stéphanie Trembley (Independent Curator, Beaux Arts magazine, Paris). A prize of £10,000 will go to the most innovative gallery stand at the fair.
Outset / Frieze Art Fair Fund is organised and financed by Outset Contemporary Art Fund, a charitable foundation focused on supporting new art. This distinctive partnership helped Tate to buy important works for the national collection. It has the continued support of Le Méridien Hotels & Resorts. 83 works by 53 significant international artists have been collected since 2003. The guest curators for the fund in 2011 will be: José Roca (Chief Curator of the 8th Mercosul Biennial) and Adam Szymczyk (Director of the Kunsthalle Basel).
Frieze Art Fair 2011 is sponsored by Deutsche Bank.
Showing from 13th October until 16th October 2011.