Magazine of art press and reviews from London
The Other Art Fair shows new contemporary ideas.
“Unique new Contemporary Art event”
David Franchi – Wednesday, 30th November 2011
“The Other Art Fair” was a unique new Contemporary art event at The Bargehouse, Southbank. At its first edition, it provided a special platform that allowed 100 specially chosen artists to showcase their work to collectors, curators and gallerists on their own terms.
“The Other Art Fair” was an opportunity to see and buy work directly from the brightest talents in the UK, thus allowing them to keep 100% of the profits, as they did not have to pay gallery commission. Artists on show were chosen between hundreds of applicants.
It seems that there is an emerging generation of young artists who at “The Other Art Fair” exhibited together with more established independent ones. The chosen artists are short of gallery representation. In these days of economic crisis are galleries important when art market is dominated by profit? It is a huge need to promote emerging artist or else in few years we will not be able to have a significant art environment. This blend of new and recognised artists gives clues for a new era in the British art market.
The fair comprises numerous artworks costing under £100. An interesting idea was the ‘Joffe and Pye’s
99p Shop’ where original paintings and handmade small objects could be bought for under £1, a sort of betting on the new top artist.
A range of further activities were offered at “The Other Art Fair”. The ‘Robin Collective’s Secret Garden’, was an installation that recreated a full-scale secret garden, site for Cafe Du Pique-Nique, selling picnic basket lunches to visitors. At the ‘Tom’s Shoes – One for One Competition’, instead, visitors had the chance to win a pair of shoes, personalised with their own design in association with Tom’s. They were invited to draw on an origami paper shoe before the winning design is transferred onto the real article.
As artist Charming Baker commented: “The Other Art Fair is a wonderful door-opener for some major new talent.’’ His example of operating as an unknown but highly successful artist is a sign of the changes going on within theLondonart scene with artists and collectors looking to forge new connections for them.
The Committee of “The Other Art Fair” was composed of the celebrated contemporary British artist Charming Baker; Dr. Anthony Downey, Programme Director of the M.A. course in Contemporary Art at Sotheby’s Institute of Art; the well-known art journalist and opinion former Sophie Hastings; Godfrey Worsdale, Director of BALTIC and curator; and Graham Fink, President of the Design & Art Directors Association, Executive Creative Director at M&C Saatchi and most recently Chief Creative Officer at Ogilvy & Mather.
At the Bargehouse, Oxo Tower Wharf, London, SE1 9QS
Showing from 25th, 26th and 27th November 2011