Magazine of art press and reviews from London
Frieze Foundation propped up the art programme of the London Fair 2012.
David Franchi, 25th October 2012
“has presented a curated programme”
Frieze London 2012 confirmed to be the leading international contemporary art fair. Frieze Art Fair London 2012 has presented a well thought-out agenda, supported by the Frieze Foundation, as usual.
Frieze Art Fair London 2012 has presented a curated programme of talks, artists’ commissions, film and music projects, together with Outset Frieze Fair for Tate Collection. Frieze Art Fair London 2012 was on three sections: the main gallery section, Focus and Frame. In addition, this year the Frieze Masters was inaugurated. Furthermore, as a part of Frieze Fair, the Sculpture Park was organised.
Frieze Foundation is a strategic element of Frieze Art fair. Frieze Foundation is a non-profit organisation established in 2003, the same year as the fair.
Frieze Foundation is responsible for the curated programme at Frieze Art Fair, comprising artist commissions, talks, films, music and education. Since 2003 Frieze Foundation has produced 97 new works from 132 artists.
The foundation oversees: Frieze Talks, a programme of panel discussions and lectures printed annually during the four days of the fair; Frieze Projects, a curated programme of site specific projects by artists in and around the fair. Last year the Foundation has introduced the Emdash Award which is annually presented to an international emerging artist. The Frieze Foundation also administers Frieze Music, Frieze Education and Frieze Film.
Frieze Foundation received funding from a number of sources including grant bodies such as the European Union’s Culture 2000 programme and Arts Council, England. Specific areas also receive sponsorship, for example Cartier sponsored Frieze Projects from 2005–2010 and the Emdash Foundation are now supporters.
Frieze Education is part of Frieze Foundation. At Frieze London, Frieze Education has previously worked with the Serpentine Gallery in 2003 and 2004 as well as Camden Art Centre in 2005, 2006 and 2007. The programme has been developed to introduce children and young people to contemporary art in an exciting and fun way.
Sarah McCrory has been the curator for Frieze Foundation since late 2009 and has been responsible for the Projects and Film at Frieze London for the past three years. In 2009 McCrory, with Curator Daniel Baumann was a Frame advisor and has previously worked in not-for-profit and commercial galleries. McCrory is known for her support and work with emerging, young and underrepresented artists.
Exhibitors this year were coming from 35 countries. Much visited, Frieze Art Fair has seen public with an interest in the art world, as well as the general public. Frieze London is a carefully selected presentation of 175 of the most forward thinking contemporary galleries and will present new work by over 1,000 of the world’s most innovative artists. This year the fair is once again housed in a bespoke temporary structure, in Regent’s Park, designed by architects Carmody Groarke.
Frieze Art Fair London was founded in 2003 by Matthew Slotover and Amanda Sharp.
From 11th to 14th October 2012, at Regent’s Park, London.