Magazine of art press and reviews from London
The Affordable Art Fair returns to London in Autumn 2012.
David Franchi – Thursday, 21st November 2012
“has revolutionised and democratised the art market”
The Affordable Art Fair is the place to be when you are looking for an artwork that will not exploit your wallet. This year, the last two events of the Affordable Art Fair in London have been held in Battersea Park (25th – 28th October 2012) and in Hampstead Heath (1st – 4th November 2012).
Art enthusiasts shopping on a more modest budget at the Battersea Park fair have found a new focus on art under £500. Artwork priced under £500 were made easy to spot and there were specially crafted ‘Really, Really Affordable Art’ tours, helping visitors unearth an affordable gem. The Duke of Kent was set to open the Battersea Fair alongside Affordable Art Fair founder, Will Ramsay.
One week later, the Affordable Art Fair returned to Hampstead Heath for the second year running. Celebrity impressionist and comedian, Jon Culshaw, opened the fair this year and around 20,000 visitors were expected to flock to the Heath in search of paintings, photography and sculptures priced between £40 and £4,000.
At both fairs, established artists such as Damien Hirst, Mark Quinn and Stanley Donwood have showcased their work alongside BP Portrait Award shortlisted artists including James Stewart and Nathan Ford.
Over a hundred galleries, including Degreeart and My Life in Art, presented new emerging talents. Visitors to the Battersea fair were able to browse the latest work from art colleges at the Recent Graduates Exhibition.
The Education Programme returned to the Affordable Art Fair with an array of artist-led workshops, talks and Kid’s Activity Packs designed to let the little ones unleash their artistic flair.
The Affordable Art Fair had a strong agenda plenty of workshops that were very participated, and run from print making to sculpture and painting to collage on offer to those ready to get their hands dirty – both children or adults.
There were also free informal talks and tours organised on several different topics such as finding really affordable art to creative techniques and insider information were also scheduled to run at the fairs both North and South of the river.
The Affordable Art Fair has acquired an international status. It was founded by Will Ramsay in 1999. Since it was launched the Affordable Art Fair
has welcomed over 1 million visitors worldwide and has seen £155m of art sold by exhibiting galleries. A global success story, 17 fairs are now held in 14 cities across 4 continents. The London Battersea Spring Edition 2012 attracted 21,000 visitors and sold £4.5 million worth of art and 18,500 visitors were recorded in Hampstead Heath in November 2012.
The Affordable Art Fair has developed a new concept of art market in Europe, which was a restricted area giving access to wealthy people only. Affordable Art Fair has reversed the situation giving to ordinary people the chance to buy artworks even from famous artist and with low prices.
Price labeling is mandatory at the Affordable Art Fair and this is a practice unknown to other traditional fairs, so visitors know exactly how much an artwork costs before buying it.
The Affordable Art Fair has revolutionised and democratised the art market with its fun and accessible approach, bringing art under £4,000 to its three UK locations: Battersea Park, Hampstead Heath, and Bristol. Every fair offers something different, with a diverse range of local, national and international galleries at each showcasing art in an array of styles. Pieces by household names sit alongside the latest emerging talent.
The Affordable Art fair was sponsored by Laithwaite’s Wine and Keats Community Library was the charity beneficiary for the Hampstead Heath fair.
At Battersea Park from 25th until 28th October 2012.
At Hampstead Heath from 1st until 4th November 2012.