London Art Reviews

Magazine of art press and reviews from London

Affordable Art Fair – AAF 2013 was once again in Battersea, London.

Affordable Art Fair – AAF 2013 was once again in Battersea, London.

by David Franchi – Sunday, 7th April 2013

“in London Affordable Art Fair –AAF is unmissable”

Naked portrait by Oliver Winconek

Naked portrait by Oliver Winconek

The Affordable Art Fair – AAF was another successful event, last 7th -10th March 2013 in Battersea, London.

It was plenty of people at the Affordable Art Fair – AAF in Battersea but it was still possible to walk and see many interesting and nice pieces. In these times of crisis is a good sign to see so many people still interested in buy artworks.

Despite the credit crunch is hardly biting, many more people are buying art nowadays. Some people in developed –but also in developing – countries have seen a rise in their disposable incomes and, of course, this then leads to a greater ability to buy original art. Those people want exclusive artworks and less mass-produced. In the meantime, prices are not so high and many people can afford to buy. Owning a piece of original art is often seen as a symbol of success.

Another key point is that there is more art knowledge. Emerging students from school have more chance to exhibit their works, while people are more educated about Interior Design. Media are pushing on art giving lot of information, including TV programmes and Original Art in the Press. Auctions are going very well and there is an explosion of Art Galleries on the internet.

The Battersea edition of the Affordable Art Fair – AAF in is a much awaited event. It proceeds abreast with other edition of this nowadays

Over the moon by Alison Bell

Over the moon by Alison Bell

international art company. Fourteen years later, the flagship event continues to attract more visitors than any of its 17 sister fairs across the globe, including New York, Amsterdam, Brussels, Rome and Hong Kong. Last year the event had welcome 21,000 visitors and sold £4.5 millions.

The Affordable Art Fair in London has two editions in Battersea (Spring and Autumn) and two edition in Hampstead (Summer e Winter). But the fair has reached many places in the world.

In 1999, Battersea has seen the first ever Affordable Art Fair. Battersea and the surrounding area are in the midst of a boom with the embassy flats, planned extension of the Northern line and Battersea Power station development.

Nicky Wheeler, Fair Director explains: Battersea holds a place in our heart as the true spiritual home of Affordable Art Fair – AAF after we held the first ever fair there back in 1999. It’s fantastic to see more people enjoying the Battersea Park showcase each year and we are really excited about what the future holds for the area following its recent multimillion pound investment.”

But what Affordable Art Fair – AAF had made for the market? It has revolutionised and democratised the art market with its fun and accessible approach, bringing art under 4,000 to its three UK locations: Battersea Park, Hampstead Heath and Bristol. Every fair offers something different, with a diverse range of local, national and international galleries to each showcasing art in array of styles. Pieces of household names sit alongside the latest emerging talent.

With its about 120 galleries showing, in between the art events in London Affordable Art Fair –AAF is unmissable.

Affordable Art Fair – AAF, Battersea Park, London, from 7th until 10th March 2013.


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This entry was posted on April 7, 2013 by in Other Art Events, Reviews and tagged , , , , .


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